ProxLock

During my New Venture class we were asked to create a product and complete an entire business plan. We had groups of four; two business students and two engineering students. The engineering students helped with the feasibility and created a prototype. The business students wrote the business plan and presented the idea to the class. The entirety of the business needed to be thought through and we were also required to create financial projections. My role was to do market research by creating and distributing a survey as well as the industry and competition analysis. This project taught me to think of a business start-up as a whole and to research every detail before the start-up began as well as have a clear vision and mission.

 

 

Komen Race for the Cure

For my Market Research class we were asked to analyze an event and come up with recommendations for improvement. As a class we had created a survey that Wichita State distributed to the public. We were then grouped in fours to analyze the information we received and present to the class. My role was to analyze the motivation of the survey results and to present my findings to the class. I learned about the importance of a concise survey and how to interpret information in depth to create recommendations based on that information.